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Webinar Replay

Pixels and Ad Tech: Learning the Liabilities and Mitigating Risk

Powered by a bit of Javascript code, a tracking pixel is responsible for the targeted, flashy banner advertisements that follow you around the internet. The problem? Personal information is (allegedly) being sent to third-party vendors, resulting in potential regulatory violations and data privacy suits.

In this webinar, you will learn:

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    What tracking pixels are used for and how they work
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    Why pixels are a privacy concern and what industries face greater liability
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    The current legal and regulatory landscape, and where it's going
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    What companies that use pixels or ad tech should be doing to help mitigate risk