Pixels and Ad Tech: Learning the Liabilities and Mitigating Risk
How does a 1x1 graphic (about the size of a grain of sand) affect the online ads you see every day?
How do tracking pixels work?
Why are pixels a privacy concern and what industries face greater liability?
What is the current legal and regulatory landscape, and where is it going?
What should companies that use pixels or ad tech be doing to mitigate risk?
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SVP of Risk + Response, Corvus Insurance