Webinar Replay

Pixels and Ad Tech: Learning the Liabilities and Mitigating Risk

How does a 1x1 graphic (about the size of a grain of sand) affect the online ads you see every day? 

Powered by a bit of Javascript code, a tracking pixel is responsible for the targeted, flashy banner advertisements that follow you around the internet. The problem? Personal information is (allegedly) being sent to third-party vendors, resulting in potential regulatory violations and data privacy suits.