Webinar Replay:
Pixels and Ad Tech: Learning the Liabilities and Mitigating Risk
How does a 1x1 graphic (about the size of a grain of sand) affect the online ads you see every day?
Powered by a bit of Javascript code, a tracking pixel is responsible for the targeted, flashy banner advertisements that follow you around the internet. The problem? Personal information is (allegedly) being sent to third-party vendors, resulting in potential regulatory violations and data privacy suits.
In this webinar, you will learn from some of the smartest minds in cyber risk as they answer these questions:
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How do tracking pixels work?
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Why are pixels a privacy concern and what industries face greater liability?
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What is the legal and regulatory landscape currently and where is it going?
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What should companies that use pixels or ad tech be doing to mitigate risk?
Panelists:
- Lauren Winchester, SVP of Risk + Response, Corvus Insurance
- Lynn Sessions, Partner, BakerHostetler
- Paul Karlsgodt, Partner, BakerHostetler